Technological advances in the field of online digital media have enabled businesses to progress in their approaches to promotion. These advancements have grown rapidly since the beginning of the 21 st Century.
This is not merely due to the dot. Furthermore, with businesses utilising the potentials of online digital media, innovative methods of new media promotion are being discovered. These digital advances have become routine among modern day society. For instance, the sentimental values gained from owning the newest edition of Vogue and physically flicking through the pages are becoming substituted by the detached features of the online version.
Therefore, the necessity of this study is based on the notion that society has moved forward and advanced into a digital age. For my dissertation I investigate into, how is new media promotion applied in the fashion industry? The fashion industry has embraced new media in their promotional methods.
This study will focus into how the fashion industry has begun implementing new media promotion into their everyday practice. The traditional means of fashion promotion such as, the photograph and the illustration are becoming surpassed by new digital media methods.
Additionally, as the digital age continues to develop, new media as a subject is consistently providing innovative methods towards fashion promotion. The Language of New Media. Massachusetts Institute of Technology; Pg 36 2 Watson R.
Pg 1 3 The purpose of my investigation which has already been identified is based on the notion that, society has progressed into a digital age and old media methods are becoming surpassed by new means of promotion.
Thus, for fashion designers and brands to continue or establish successful methods of promotion, a substantial knowledge into the workings of digital new media, could succeed in positive results for their business.
My studio work comprises of the Surrealist art movement including the media techniques and concepts achieved. Surrealist art distorts reality by releasing the subconscious mind and therefore fashioning a dream-like composition.
This subject involves the application of art medium techniques such as collage and photo montage. My investigations into concepts within Surrealist art relay the use of scale, misplacements and distortions. In relation to promotion, industries aspire to better their competition with innovative methods.
For instance, when we relate to fashion film, the designer has the ability to create a surreal environment for their collection and brand. This enables the designer to use advanced digital photography and filmography to create distortions and misplacements of the content.
When investigating into new media promotion in the fashion industry, this benefits in the marketing and promotion of my final collection.Master of Science in Health Promotion Management.
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Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in . Chapter Advertising and Promotion. Involves the use of media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate trial, increase consumer demand, or improve product availability.
Applied Media Promotions is a student staffed strategic communications firm operated at Parkland College.
We are a free service working with non-profits. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu’s. According to the American Marketing Association, a sales promotion is defined as “media and non-media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality." While this definition covers the broad details of sales promotion, the truth is that.