Tips for all global content These practices will help localizers and non-native English speakers understand your writing. Write short, simple sentences. Punctuating a sentence with more than a few commas and end punctuation usually indicates a complex sentence. Consider rewriting it or breaking it into multiple sentences.
It takes time and a lot of work. But your effort will be well worth it. Determine the communication objectives. When creating objectives you need to be as specific as possible.
What do you want to accomplish? From here keep in mind that only projects and tactics that help to reach the objectives should be carried out.
At the end of the campaign you should be able to definitely say whether the objective was met. Identify the key target audiences and develop key messages.
Identify the audience s you need to reach in order to achieve your objectives. Once identified, you can create the appropriate messages that resonate with each target audience. For example, to reach your objectives your target audience might be both Gen X and Baby Boomers.
Knowing this helps you create messages and tactics that focus on each of these demographics. Determine how success will be measured. There are however quite a few elements that can be measured.
For example, depending on your objectives potential evaluation elements might include: Here is where you determine what type of communication will best convey your message to your target audience s.
This may include press release distribution, blog post writing, media pitching, video production, or a social media campaign, just to name a few. A strategic communications plan will always include specific ways that you can reach your target audiences throughout the year.
Develop a tactical planning calendar. This is a vital piece of a communication plan as it enables you to see how the tactics work together throughout the year. It will also help you to stay on track with all the tactics throughout the year.
For example, start by adding when each tactic needs to happen, then work backward and include when the tactics needs to be created, approved, pitched, etc. I hope this helps as you sit down to tackle your communications plan.Nowadays I’m on the assembly line, writing plans and executing them.
This variety of positions has given me an interesting perspective on what a communications plan should look like. It’s very much clouded by my government experience though, so I’d love to hear from folks on the agency or corporate side (government folks please feel free to chime in too!).
For example, you might include notes from the strategy meeting, or a copy of the communications plan that includes the objective and key messages -- items that are crucial in determining the communications strategy. 5 Tips for Creating a Strategic Communications Plan This may include press release distribution, blog post writing, media pitching, video production, or a social media campaign, just to name a few.
A strategic communications plan will always include specific ways that you can reach your target audiences throughout the year. 5.
A communications plan helps you get the message across about your project, so it is an important part of making sure your project is successful.
Proper communications planning isn't hard to do and it is best to take a thought-through, strategic approach.
Your road map is the project communication plan, illustrated by the first page of a sample communication plan in Figure This section describes the components of a communication plan, how you choose the communication methods appropriate for your project, and how to create a communication plan.
Eventually I found myself in a position where I had the opportunity to provide input on comm plans myself. I even helped to develop training on communications planning. Nowadays I’m on the assembly line, writing plans and executing them. This variety of positions has given me an interesting perspective on what a communications plan .